Brian Afande who is in charge of PR and marketing told Word Is that they are “still working on the endorsement package and will be revealed during the launch,” adding that the choice of the five was because the company was “looking for a fresh new look. Personalities that would represent something that young people would relate to. New faces for a new brand.”The Alcott retail store brand is located at the Junction shopping mall extension. Alcott has a huge following in Europe with over 600 retail stores all over the world.
The brand ambassadors shall be the guests of honor at the launch of the Alcott store on Saturday at the Atrium of the Junction shopping mall’s new extension at a fashion show. Later in the evening, an invite only star-studded affair will be hosted at the newly opened store. Kenya International Sports Ltd owns the popular retail chain of stores Converse and Factory 55.
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