Saturday, May 21, 2011
WAHU ENDORSES REXONA IN A BIG DEAL
Money ..money seems to be following MTV Africa Music Award winner Wahu. The diva was named the face of Rexona antiperspirant which was launched in the Kenyan market in May. Rexona AP is the leading deo-brand in the world. Apparently Unilever conducted extensive research to look for a brand ambassador for Rexona before settling on Wahu. The photo shoot for the advertising campaigns were shot in Turkey. While the TV commercial was done in Thailand and overseen by a top celebrity TV director. As brand ambassador Wahu will appear in all communication including digital and online material. She will also participate in PR activities.