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Saturday, April 6, 2013


Octopizzo, P-Unit and DNA are the highest earners from technology based music distribution platform and online portal dubbed The recently developed online platform is geared at presenting an alternative channel for local  artistes to market and deliver their music to millions of mobile phone subscribers. Through a recent and ongoing partnership with Samsung Electronics East Africa, customers purchasing the new Galaxy Music handset have been enjoying a five-day premium account from the portal allowing the customers to download all content for free and local artistes to generate revenue from their talent. According to CEO Gustav Ericsson, a number of local artistes are already lined up, to receive a share of hundreds of thousands of shilling generated during the recent three month pilot period for the portal. “We are constantly looking for new ways to generate revenue for our artists. We are very excited to announce today that we are now set to make our first payment. We aim to fund most of our downloads with different forms of branding and marketing from corporates to our rich and diverse database of users.” Established late last year,they had been providing music scratch cards to artistes distributing music on the platform. The artiste could subsequently sell the cards at concerts, through their own channels and get to keep 100 per cent of the revenue. Band member of P-Unit and Mdundo brand ambassador, Frasha concludes, “I think that this is one of the most innovative ways of selling music, and making our music easily available to our fans. Above all it’s a good revenue stream for the artistes.”

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